10.Deep® is an independent, street fashion brand founded in 1995. Springing out of the mix of niche musical and visual subcultures that fueled the New York / Tokyo / London streetwear scene of the 1990s. 10.Deep® embodies the spirit of independence that has driven youth culture for decades. The name 10.Deep® is a reference to personal strength as expressed through one's 10 fingers. 10.Deep® is you against the world.