During our barrage of Spring photoshoots, we crossed paths with John "Bloodclot" Joseph of New York's legendary, first-wave hardcore band, The Cro-Mags.  John represents a not-too distant but very different era of New York City's street subculture, and is one of many of our understated influences.  He was gracious enough to spend some time talking with us about New York's bad old days, the early punk/hardcore scene, and the importance of maintaining individuality today.  Check out the interview, some vintage Cro-Mags footage and John sporting some Spring '12 pieces here. To comm... Read More  |  Archive

Although we've already covered a whole lot of ground this season between our pre-Spring capsule and Delivery One of Spring, we had to hit you with one more round, with the coming warmer weather in mind. We're bringing forth a grip of printed tanks, camo and non-camo bottoms, lightweight hoodies, button-downs, jerseys, some sleeveless pieces, and a last installment of Starter hats, snapbacks and tees, to boot.  Check out our final delivery for Spring 2012 here in the Delivery Two Lookbook. Delivery Two is now available at the webshop, and will be hitting your local retailers next week. Tho... Read More  |  Archive

Outta bounds, poisonous, outside of accepted standards... Triple X. The Spring 2012 collection, entitled "Triple X Inc", is here. This new collection is the realization of our design work of the last few years. It is, in our opinion, the best mix of our multi-genre vintage, socially-contrarian and distinctive contemporary streetwear fashion, yet. With our minds focused on the product, we produced what is, for us, a very simple shoot to showcase the new goods. New denim washes, some unique camoflage (and non-camo) patterns, lightweight nylon pullovers and vintage washed sweats, alongside the gr... Read More  |  Archive

Brooklyn is coming alive with warm weather and new life and with that comes the new collection.  If you haven't already caught the instagram and tumblr previews, today you get to see the video warm-up. The new lookbook is going to be dropping shortly... Stay tuned. Read More  |  Archive

It's hard to see beyond winter when in the thick of it, but we've already got our sight set on Spring... In that spirit of anticipation, we're doing something a little bit different and releasing a small, pre-Spring capsule as an appetizer to the full Spring 2012 collection that will be dropping in March and April. You've probably seen some of the preview images we've been seeding on our Instagram and Tumblr, well now here is the whole thing.  Take a look at the pre-Spring drop (it'll be available at the webshop tomorrow -Friday, February 20th - at noon). Read More  |  Archive

We are now on Instagram... Follow us (@10DEEPNYC) to get a look at day-to-day shots from the office, product previews, and other stuff... Read More  |  Archive

We've been participating (hanging out?) at the AGENDA tradeshow for several years now... With the show's recent expansion into the BMX universe, fellow NYC brand ANIMAL joined the frey. Being that we share our home city, model/friend Mike Hoder and the quality of being stand-alone NYC brands, we decided to collaborate on a one-off bike, despite all our usual reservations about collaborating. Wrapped in our signature Tiger Stripe camo, the bike uses a modification of ANIMAL's M1 tube Skavenger frame, the bike features a custom 10.DEEP knuck... Read More  |  Archive

Since opening five years ago, Atlanta's WISH boutique has been a consistent supporter of 10.DEEP.  So it was only right that we honor their ongoing 5th anniversary year celebrations with a nod towards their literary brand symbolism.  Located in Little 5 Points in a space that was originally home to Atlanta's first Carnegie Library and known specifically for their "shoe library", WISH has continually played with the catchphrase "Do Your Research", accordingly.  With that in mind, we decided to curate some shelf space by highlighting some titles from our shelves that we felt deser... Read More  |  Archive

In addition to the new delivery of product we just told you about on Tuesday, we've now got a small run of the boards we previewed earlier this year.  You may have seen our team members Daniel Kim and Jamal Smith pushing around on them the last few months...  Well, they are now available at our online store and are hitting select retailers this weekend. And as an added treat, here's WE ROLL - a quick roll through the city with Daniel, Jamal, and German that they shot the day they got their hands on the new Holiday product. Enjoy, and stay ... Read More  |  Archive

Life lived to its fullest often requires a degree of risk taking.  Some play it safe while others play recklessly for rewards big and small, or simply for the thrill of it.  The garments in our Holiday collection loosely address this idea in the realms of sport, style, sex and battle.   We gathered a small group of friends - including Philly's OCD, Skotch Davis and 40 Oz Van - to both model the collection and discuss their own views on fate and chance in a series of short videos. The first delivery of the collection will be available online at our webshop on Thursday, November 1... Read More  |  Archive