Today we present you with the third and final delivery for our Spring 2013 line. From religious and historical perspectives to that of the Rastafarian world view that has influenced many parts of our subculture, Babylon is a loaded term.  For the third delivery of our Spring 2013 collection, it represents the termination of this season's journey at a point of total chaos - specifically, patterns on patterns on patterns (as we showed you in last week's preview video). Being that Delivery One and Delivery Two engaged different visual narratives of paradise and darkness, this delivery pulls ... Read More  |  Archive

Having been ejected from paradise and thrust into the wild, today we give you a preview of the third delivery of our Spring 2013 collection, "Babylon". Stay tuned to our Instagram and Tumblr feeds for more previews as we roll up to the official launch of the new delivery next week. Read More  |  Archive

Beast Coast movement spearheaders (and our bredrin) The Underachievers are following up their Indigoism mixtape with a national tour, along with their co-horts (Joey Bada$$, Pro Era, Flatbush Zombies and Statik Selektah).  We decided to design a special tee for the occasion.  Made using an old-school screen-printing technique, we've flipped some of the visual themes Issa and Ak use with a color fade in the background of the graphic that varies slightly from shirt to shirt for that hand-made feel. The 10.DEEP x Underachievers tee will be available exclusively online through our websit... Read More  |  Archive

The lookbook for Delivery Two of our Spring 2013 collection is now live. Our next product offering ventures out of the Paradise motif of the previous delivery and into darkness.  The lush florals of our first delivery devolve into stark black-and-whites, pale angular camos emerge and a snakeskin pattern dominates the delivery.  Highlights include a tonal Zebra pattern, a new geometric camouflage pattern, vintage military souvenir jacket-inspired graphics, darkly-humored/stark graphic tees and a new black denim group that, together, push the thematic narrative of the season forward. C... Read More  |  Archive

Today, we give you a preview video for the second of the three deliveries of the Spring 2013 collection.  Dropping next week, this delivery leaves behind the paradise theme of the first delivery, and heads into darker territory. The Delivery Two lookbook, along with select product, drops Tuesday, March 26th.  Look out for previews of the new product on our instagram and Tumblr feeds. Stay tuned... Read More  |  Archive

In the beginning, there was Delivery One... Our first major drop of 2013 is here.  Delivery One of our Spring 2013 "INTO THE WILD" collection releases today.  As the first of three deliveries for hte season, this group used Paradise as a creative jump-off point, so a botanical theme winds its way through everything.  From lush, floral prints to our brand of camouflage manipulation, there is much to see. View the Delivery One lookbook here and make sure you give the webshop a thorough look, as well, as there is additional new product not featured in the lookbook available there. Read More  |  Archive

While (legal) collaborative projects are a 10.DEEP rarity, we've created a special pre-Spring project that focuses on one of our collective favorite childhood jerks - Brutus (hence the video teaser we dropped earlier this week).  We incorporated several iconic images of the the bearded one into a small grouping of tees, cut-and-sew tops and accessories that celebrate his villainy.  Why?  Because rooting for the good guy gets f**king boring. Check out the 10.DEEP x Brutus collection lookbook here.  In addition to being available on our webstore, the collection will be availa... Read More  |  Archive

Collaborative projects are a rare thing for us, but we've got something coming this Thursday (January 31st) that pays homage to one of our favorite bad guys.  Here is your preview. Read More  |  Archive

We are nearing that time of year when everyone hunkers down into the holidays and begins to put the last 12 months behind them.  But not us...  As we showed you Tuesday in this preview video, we've got one more delivery of our Holiday collection for you.  So before you give up on 2012, , check out the Holiday 2012 lookbook here. Delivery Two contains some of our best pieces of the season, several of which introduce new processes and silhouettes to the brand.  There's heavy outerwear like the Stay Puft bubble goose down jacket, instarsia sweater knits like the Trespass ... Read More  |  Archive

The second delivery of our Holiday 2012 collection drops later this week, and today we're giving you a video preview of the product to come. We'll be dropping the delivery two lookbook later this week, and will have much of its product available at the webshop when we do, so stay tuned... Special thanks to Mad Decent for the track, UZ's "Trap Shit Vol 6" Read More  |  Archive