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07.30.2015 | Lazy Summer Days

Psychedelic days. Cloudy days. Hazy days. Lazy Summer Days... We linked with Ermsy, an artist who draws from vintage comics and commercial cartoon art, to create darker, psychedelic-infused takes on pop culture icons like Garfield and The Pink Panther to create surreal odes to altered states. We worked with Ermsy on a group of characters that reflected the 'Lazy Summer Days' theme that has been a part of our summer collections for many years. The resulting works are executed across a small group of t-shirts and 20" x 30" art prints. To compliment the subject matter, several colorways of the te... Read More  |  Archive

07.23.2015 | "10." Issue Zero (Summer 2015 Zine)

We reached back to the brand's roots and produced a zine alongside this Summer's line that expands on the season's themes.  It features interviews about some projects we have in progress, has some alternative editorial pieces and adds in some related (and not-so-related) imagery from the collective 10.DEEP unconscious. The end result is 1,000 copies of a full-color, 48-page print project. They're available to order through our webshop, and will be sent free with purchases over $40, while they last. Read More  |  Archive

07.16.2015 | 10.DEEP x MSC Rain X Custom Build

Anyone who has been to the 10.DEEP HQ can tell you that bikes often fill the entry area of the office. And while we have done a BMX one-off before, we wanted to do something that was more commute-friendly. Thinking about that, we teamed up with fellow NYC bike cultists MSC to assemble the RAIN X high performance, custom-build track bike. We refinished MSC's new and super lightweight 7005 Aluminum "Rain" frame with a full carbon tapered-steerer fork and added custom 10.Deep X MSC graphics. We equipped it with a selection of equally top-of-the-line components that include SRAM Omnium cranks, Cin... Read More  |  Archive

07.15.2015 | Summer 2015 VCTRY at the Webshop

Last week we released the Summer 2015 VCTRY group and lookbook.  Check out the product details here. Summer 2015 VCTRY is now available at the webshop and your local 10.DEEP retailer. Read More  |  Archive

07.08.2015 | Summer 2015 VCTRY Loobook

The new season of our VCTRY sportswear design lab is here.  For this Summer, we focused on bringing the concise color stories and graphical treatments of sportswear of years past into technical fabrications and silhouettes that reflect today. Check out the lookbook for the Summer 2015 VCTRY group here.  S15 VCTRY is now available at our webshop and at your local 10.DEEP retailer. Read More  |  Archive

07.01.2015 | Summer 2015 Core at the Webshop

Channeling tropical vibes and good times, we dropped the new Summer collection lookbook last week. Get a closer look at some of the items for that collection here, or check them out at the webshop. Read More  |  Archive

06.25.2015 | Summer 2015 Core Collection Lookbook

Hawaiian shirts. 420. "Rad" (The Movie). Checkerboard patterns. Boardshorts. Op Art. Tie Dyes. Fast Times. LSD. Black Moses. Stand collars. Chambray. Acid wash. Ponchos. Tubbs. Dip fades. Bleached blonde. Tan lines. Beach life. Street life. No life. The Summer 2015 collection is here. Shot by Geordie Wood of Fader Magazine, the new lookbook is now live and can be seen here. The first offering of the new season's product is now available at the webshop. Surf's up. The heat is on. 'Zine is at the press... Read More  |  Archive

04.23.2015 | Spring 2015 - Delivery Two at the Webshop

Earlier this week, we topok a pause from the rollout of the second delivery of our Spring 2015 "American Glitch" collection to celebrate that 4/20 // 4:20 holiday/time/state of being with our friends at Good Company.  Things got good and weird, but now we're back to give you a closer look at items from the Delivery Two lookbook that we released last week. Delivery Two of Spring 2015, as well as very limited quantities of our 10.DEEP x GOOD Co. "Keep NY Weird" longsleeve tee are now available at the webshop, with Delivery Two also now available at your local 10.DEEP retailer. Read More  |  Archive

04.20.2015 | 10.DEEP x GOOD COMPANY

HAPPY 4/20. We linked with our friends at The Good Company, one of the few entities that still carries on the tradition of the original NY brand culture that 10.DEEP came up through.  New York has changed and so has streetwear.  It's easy to forget that this scene arose out of a desire to live outside of the mainstream now that it has become part of the mainstream.  That said, we decided to celebrate weirdness in a time when our hometown has become decidedly less weird. The screen-printed long sleeve "Keep NY Weird" tee features artwork designed by one of Chinatown's own on-the-... Read More  |  Archive

04.15.2015 | Spring 2015 Lookbook - Delivery Two

Our last major installment of Spring 2015's "American Glitch" collection drops today.  The new delivery shifts from the vintage-inspired themes of the first delivery to a modernist take on 'everyman' style that includes "digitized" multi-camouflage, an update on the traditional Dashiki and a color palette dominated by muted tones that are punctuated by contrasting bright gradients and patterns. The Delivery Two lookbook can be viewed here, with product now available at the webshop. Read More  |  Archive

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