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11.05.2014 | 10.DEEP x Nate James

In keeping with this season's examination of the digital world, today we are releasing a capsule created with Nate James, a young artist we discovered deep within the web. Nate creates digital tapestries that weave pop culture imagery into faux-religious symbolism, creating the iconography for a digital pop culture 'church' of sorts with each piece. We worked together to select works and translate them into a set of garments to be released with this season's line.  Comprised of a t-shirt and two long-sleeve tees, the limited production will be available on our webshop starting today, as w... Read More  |  Archive

10.28.2014 | 10.DEEP x 40 OZ NYC

There has been a longstanding connection between 10.DEEP and 40 Oz NYC that pre-dates Van's internet personality status and pre-eminence.  We finally decided to turn this ethereal relationship into a tangible reality and worked on a small capsule together.  You can get your first taste in this video here... Our collectively designed 10-40 group features a short-sleeved sweatshirt, graphic long and short-sleeved tees and a selection of 40 oz's specialty - hat styles. The 10-40 group will drop at our webshop and on 40's site at 10:40pm on Wednesday, October 29th, and will be avail... Read More  |  Archive

10.21.2014 | Underachievers "Clockwork Indigo" Tee/Tour

The Underachievers recently linked with the Flatbush Zombies to release their collaborative project and tour, Clockwork Indigo.  They asked us to create a new, long-sleeved tour tee design that would include the Flower of Life pattern from their latest album's artwork, while also integrating some of the design from their first release.  What we came up with drops Tuesday, October 21st at 7:44pm at the webshop. Available in black tie-dye and a white colorway to match the all-white Clockwork Indigo tour theme, these will be available in limited quantities. Read More  |  Archive

10.14.2014 | Fall 2014 - Delivery Two at the Webshop

Last week, we released the lookbook for "Offline", the second delivery of our Fall 2014 collection.  Here is a closer, product-detailed view of some of the highlights of this offering.  Particularly notable are the reflective graphic'd Full Clip Altitude Jacket, the all-over embroidered Sponsored Canvas Jackets, tech sweats, marble-printed sweatpants and the vintage hockey-styled Messier Jersey.   "Offline" is now available at the webshop at at your local 10.DEEP retailer. Read More  |  Archive

10.07.2014 | Fall 2014 - Delivery Two "Offline" Lookbook

The second offering of the core 10.DEEP Fall collection draws inspiration from the stark, cold crossroads of the hyper-digital modern world we embraced in Delivery 1.  The collection utilizes a stark black, white, red and army color palette juxtaposed with the use of 3M reflective graphics and marble-patterned prints. The lookbook for Delivery Two can be viewed here, with product now available at the webshop. Read More  |  Archive

09.23.2014 | Fall 2014 - VCTRY at the Webshop

Last week, the Fall 2014 VCTRY collection lookbook and product were released.  Today we give you a more product-oriented look at some of its offerings. VCTRY Fall 2014 is now available at the webshop and at your local 10.DEEP retailer. Read More  |  Archive

09.17.2014 | Fall 2014 VCTRY Lookbook

Today VCTRY, our sportswear-inspired collection, gets its first release for the Fall/Winter 2014 season.  A tightly-focused group, this VCTRY installment continues the international sports theme it has come to be known for.  Sporting heavily-patched graphic motifs and a tagline that speaks to the line's mining of vintage NYC street fashion, its highlights include a sherpa fleece/ripstop nylon pullover, a wool varsity, tech fleece tops and bottoms, nylon shells, and simple but unique iterations of mesh fabric-based items. The Fall 2014 VCTRY group lookbook is viewable here, with produ... Read More  |  Archive

09.03.2014 | Fall 2014 - Delivery One at the Webshop

Last week, we released the lookbook for our first delivery of the Fall 2014 collection, "World Wide Wave".  Today we give you a closer look at this first offering of product - much of which did not appear in last week's lookbook drop. Delivery One of the Fall 2014 Collection is available at the webshop and at your local 10.DEEP retailer. Read More  |  Archive

08.26.2014 | Fall 2014 - Delivery One Lookbook

For 2014, our collections have focused on an international theme that has explored the far flung world cultures that influence our brand and this culture.  The Fall 2014 Collection continues in this bend, but takes its inspiration from today's most powerful global cultural influencers - technology and the internet.  Dubbed "World Wide Wave", this collection moves from referencing culture born in the pre-internet world to the new one that is emerging online. Delivery One of the Fall 2014 collection, featuring our friend Artem (AKA Mess Kid) is now viewable here and available at our we... Read More  |  Archive

07.16.2014 | 10.DEEP x Studio 1 Collection

Our latest special project is an homage to Studio 1, the iconic and pioneering sound system and record label.  Often called "The Motown of Reggae", Coxsone Dodd's Studio One was more than just a heavyweight reggae label, it was a driving force for the entire genre and culture over the course of several decades - through the ska and rocksteady era up through dancehall.  Dodd's roster reads like a "who's who" of the most important of reggae history - Lee "Scratch" Perry, Bob Marley and the Wailers, Burning Spear, Toots and the Maytals, Horace Andy, Dennis Brown, The Gladiators and far ... Read More  |  Archive

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