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10.14.2014 | Fall 2014 - Delivery Two at the Webshop

Last week, we released the lookbook for "Offline", the second delivery of our Fall 2014 collection.  Here is a closer, product-detailed view of some of the highlights of this offering.  Particularly notable are the reflective graphic'd Full Clip Altitude Jacket, the all-over embroidered Sponsored Canvas Jackets, tech sweats, marble-printed sweatpants and the vintage hockey-styled Messier Jersey.   "Offline" is now available at the webshop at at your local 10.DEEP retailer. Read More  |  Archive

10.07.2014 | Fall 2014 - Delivery Two "Offline" Lookbook

The second offering of the core 10.DEEP Fall collection draws inspiration from the stark, cold crossroads of the hyper-digital modern world we embraced in Delivery 1.  The collection utilizes a stark black, white, red and army color palette juxtaposed with the use of 3M reflective graphics and marble-patterned prints. The lookbook for Delivery Two can be viewed here, with product now available at the webshop. Read More  |  Archive

09.23.2014 | Fall 2014 - VCTRY at the Webshop

Last week, the Fall 2014 VCTRY collection lookbook and product were released.  Today we give you a more product-oriented look at some of its offerings. VCTRY Fall 2014 is now available at the webshop and at your local 10.DEEP retailer. Read More  |  Archive

09.17.2014 | Fall 2014 VCTRY Lookbook

Today VCTRY, our sportswear-inspired collection, gets its first release for the Fall/Winter 2014 season.  A tightly-focused group, this VCTRY installment continues the international sports theme it has come to be known for.  Sporting heavily-patched graphic motifs and a tagline that speaks to the line's mining of vintage NYC street fashion, its highlights include a sherpa fleece/ripstop nylon pullover, a wool varsity, tech fleece tops and bottoms, nylon shells, and simple but unique iterations of mesh fabric-based items. The Fall 2014 VCTRY group lookbook is viewable here, with produ... Read More  |  Archive

09.03.2014 | Fall 2014 - Delivery One at the Webshop

Last week, we released the lookbook for our first delivery of the Fall 2014 collection, "World Wide Wave".  Today we give you a closer look at this first offering of product - much of which did not appear in last week's lookbook drop. Delivery One of the Fall 2014 Collection is available at the webshop and at your local 10.DEEP retailer. Read More  |  Archive

08.26.2014 | Fall 2014 - Delivery One Lookbook

For 2014, our collections have focused on an international theme that has explored the far flung world cultures that influence our brand and this culture.  The Fall 2014 Collection continues in this bend, but takes its inspiration from today's most powerful global cultural influencers - technology and the internet.  Dubbed "World Wide Wave", this collection moves from referencing culture born in the pre-internet world to the new one that is emerging online. Delivery One of the Fall 2014 collection, featuring our friend Artem (AKA Mess Kid) is now viewable here and available at our we... Read More  |  Archive

07.16.2014 | 10.DEEP x Studio 1 Collection

Our latest special project is an homage to Studio 1, the iconic and pioneering sound system and record label.  Often called "The Motown of Reggae", Coxsone Dodd's Studio One was more than just a heavyweight reggae label, it was a driving force for the entire genre and culture over the course of several decades - through the ska and rocksteady era up through dancehall.  Dodd's roster reads like a "who's who" of the most important of reggae history - Lee "Scratch" Perry, Bob Marley and the Wailers, Burning Spear, Toots and the Maytals, Horace Andy, Dennis Brown, The Gladiators and far ... Read More  |  Archive

06.26.2014 | Summer 2014 Lookbook

Our Summer 2014 collection "Island Life" continues the international theme we explored in our last season's offerings.  Starting with "Black Sands" - part of the core 10.DEEP collection that drops today - the Summer themes are less geographically-specific than Spring.  This group focuses on life in the tropics as a point of inspiration for its prints and cultural references, and is comprised of a starkly-contrasted black, white and bright color palette. Also included in today's releases, the Summer 2014 Victory Collection accentuates the summer island feel with a focus on maritime sp... Read More  |  Archive

05.20.2014 | Future x 10.DEEP

When we first heard Future on his 'Dirty Sprite' and 'Streetz Calling' mixtapes, we knew that he was going to be making some serious noise. Fast forward to 2014 and Future, now a movement unto himself, asked us to create something special for his first headlining tour.  Being the vintage lovers that we are, we figured we'd go for a retro concert tee vibe and came up with two variations: a 90s style concert tee design and an 80s mega-band version.  Future felt the 90s one and we felt the 80s style, so instead of compromising on one or the other, we chose to do both. The 90s Future x 1... Read More  |  Archive

04.29.2014 | Pre-Summer 2014 Lookbook

With May just around the corner, the ramp-up to summer is starting, and with that our our pre-Summer capsule has arrived.  This new delivery of product continues to trace inspiration from this year's "Internationally Known" theme and, for those of you in warmer climes, offers a selection of the warmer weather goods you've been wanting.  This delivery looks south for inspiration, with a bevy of prints that conjure thoughts of Florida, the Caribbean and the jungles of South America. The capsule features a range of patterns that include multiple ikat fabrics and patterned palm, floral a... Read More  |  Archive

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