Our Spring 2014 collection is here. Titled "Internationally Known", it explores the connections between 10.DEEP and the diverse array of cultures that have informed the streetwear community from which the brand has emerged.
While New York City streetwear rose on its own through decades of development, its existence was nurtured and refined in Japan. This first offering of the Spring collection speaks to these links and the role that Japan played in its evolution. Following this idea, we decided to create a collection that reads like an American's stab at making Japanese streetwear (which is, ironically, itself a refinement of American streetwear style). Heavily Kanji-laden graphic applications and cherry blossom prints are contrasted with old western paisley hankerchief prints, workwear references and other classic western silhouettes. The results are the embodiment of hybridized culture that is neither Japaniese nor American but full of references to both.
View the lookbook for Delivery One of Spring 2014 here. Much of the featured product is now available exclusively at the webshop now and will arrive at your local retailers next week.