10.DEEP x PRO-KEDS: THE VETERAN PACK

December 14/2010

Our fifteenth anniversary exclusives and collaborations continues with a New Year’s double hit release with Pro-Keds.

In continuing with the vintage theme we’ve been playing with this past year, we wanted to create a shoe that was simple, classically-styled, spoke the language of heritage and was relevant to the brand. The Pro-Keds’ Royal High Plus perfectly fit the bill.

Originally introduced in the early 1970’s, The Royal Plus was worn by some of basketball’s greatest players, and was equally celebrated and worn by pioneers of NYC creative/music cultures of that time.  The version created for this collaboration fuses the shoe’s heritage look with our perspective on current fashion, and features a padded collar, leather lining, metal eyelets, collaborative branding, a molded rubber toe cap, and comes in two colorways that employ fabrics from 10.Deep’s brand library – specifically a raw indigo denim and a Woodland camouflage-printed canvas.

The Veteran Pack, named as a direct tie-in with our Holiday collection, will go first launch at our webshop on Friday, January 7th at 3pm EST, and then will launch at retail on Saturday, January 8th at The 10.Deep Pop-Off Shop at Hall of Fame (449 N. Fairfax Avenue) in Los Angeles.

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