10.DEEP® Fall 2017 ” IN MEMORIUM” Collection Lookbook

September 12/2017

The promise of America is dead. The old rules are dead. Streetwear is dead.

Our Fall 2017 collection features a range of garments that together reference the fragmentation and mutations of culture we see everywhere around us. It reflects the frankenstein-ing of American culture and the ethnicities it embraced and has rejected. Which begs the question: has this brought us to a new better way of life, or just made our culture a moaning stumbling, dead thing?

The lookbook for the new collection is now live. The First releases of the new season will hit our web store on Wednesday, September 13th, with weekly updates through the end of October, and will begin hitting your local retailers in the coming weeks.

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