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About Us

10.Deep® is an independent, street fashion brand founded in 1995. Springing out of the mix of niche musical and visual subcultures that fueled the New York / Tokyo / London streetwear scene of the 1990s. Founded and led by Scott Sasso since 1995, 10.Deep® embodies the spirit of independence that has driven youth culture for decades. The name 10.Deep® is both a reference to a group of 10 people, and the personal strength as expressed through one's 10 fingers. 10.Deep is you against the world.

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“I didn’t start 10.Deep to get rich, or to be in the spotlight, or to get into the fashion world. I started 10.Deep because I wanted to participate in a microgenre of creative people who were making what would become streetwear in the early 1990s. People like Futura2000, Russ Karabalin(SSUR), Rick Klotz(Fresh Jive), Camilla Elhke(555-SOUL), and the PNB crew, inspired what I did then, and still inspire the spirit of what I and 10.Deep® do today. ”

-Scott Sasso